We look at TMZ’s tv show nightly and read Perez Hilton’s website find out the details on even the most mundane aspects of celebrities’ lives. And in all this (what seems like constant) surveillance, everyday people have found themselves not only transfixed by the lives of the people on their televisions and in their magazines but also mesmerized by their fashions. Versace is renowned for bold designs and high profile celebrity campaigns as well as the luxury and excess. The luxury and lifestyle brand has a wide variety of different collections ranging from ready to wear, couture, handbags, resorts, and accessories.
This obsession has even gone beyond the tabloid news media that hassled celebrities of the past and has in the recent past moved from a sleazy guilty pleasure to a viable and socially acknowledged form of entertainment. It is this fascination that has led to rather ingenious marketing schemes where designers give famous people their apparel and accessories in hopes that they will be photographed wearing the items and thus making the brand popular with the fans. Some of the trends you wont experience at Versace include flat color palettes, androgynous frames, and simple lined minimalism. The Versace brand is all about the utmost impact and standing out from the crowd. This grows obvious with the new line of Versace eyeglasses with its’ bold color and pattern choices, and Versace sunglasses with its’ larger lenses and medallion ornamentation.
