When selecting a conference centre for your organisation the centre that you choose will inform your brand. What will the members think? For many conferences you may not think the venue is important but how important is your subject matter for the conference & how does the venue reflect that?
The attendees impression of the venue is implicitly linked to your brand name. If your subject matter is about importance or business growth, challenge does the centre convey this? What about Flair? Don’t have a conference about details at a substandard venue.
From the moment the visitors get there, what is their first impression? Panache, quality, change? It will set the platform for the conference. Does the work that happens at your conference need to be influenced by the environment? Does the conference require gardens, for instance for breaks? Is bigger better or is intimacy essential? How are you balancing these? Even the sounds within a conference centre will have a subtle influence on the attendees.
Scents & sounds are always emotive. We draw on our own experiences. As people are parking their vehicles what is their experience? Is it an oily carpark or does your conference require something a bit more special? Is it sensational? Is minimalism something you need to convey? How is the venue selection influenced by this?
