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A person, place, or event that is placed in a time period in which it does not belong is called an anachronism. For instance, Paul Revere riding a motorcycle or George Washington sitting in front of a computer would be anachronisms. You see advertising strategies using anachronisms all the time, especially around Lincoln’s and Washington’s birthdays and Columbus Day. I saw an ad for fluorescent light bulbs that had Thomas Edison working on a phonograph. The caption read: ‘If Thomas Edison wouldn’t have wasted his time on this (incandescent bulb), his phonograph might have been a CD player.’

The relationship between new and old is always interesting. Anytime you can highlight that relationship in your public speaking engagements you will evoke mild humor and create more attention on your product, service, or point.

Here is a good fill-in-the-blank format. Would (big name from the past) have________________ if he had ________________? All you have to do is make a simple relationship and your message will be funny and memorable.

“Would George Washington have thrown his money away in the Potomac if he had ABC investment company on his side?”

Once you get the relationship down, you can adjust the form to suit your speaking engagement. The George Washington/ABC investment anachronism could turn into a good, usable one-liner.

“George Washington wouldn’t have thrown his money in the Potomac if he had come to us for advice.”

Copyright © 1998 – 2005 Advanced Public Speaking Institute

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book “Wake ‘em Up Business Presentations” and “Click: The Ultimate Guide to Electronic Marketing.” It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients’ needs. http://www.antion.com

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When the idea to write a book first popped into my head, I was certain it would become an instant bestseller. Before even writing a word, my book was already being featured on Oprah’ Favourite Books, and I was being sent invitations to appear on numerous talk shows. Then I started the process of writing a book and quickly realized that I needed some things in order before I started.

Writing a book involves research, time, effort, and a quiet place to work. You might have a story in your mind that will amaze the world, but if you don’t put in the groundwork, your story might never get told, or, it gets told to only a relative few. I’d advise new writers to make an outline of your book first, trying to break down the story in your head into chapters. One you do this, you can go chapter by chapter, filling in the details that will make your characters leap off the pages. You’ll need to research your characters well as it is the little details that will make us read more. You’ll need to make sure that even though they are “alive” to you in your mind, to everyone else they are black letters on white paper. Do the research first so that you know everything the reader needs to know about the character.

Take your time. My book has been marinating in my mind for over ten years, falling victim to a major lack of commitment. You need to set aside time in your day, or week where you know that you can write without interruption. Time will be your biggest enemy when writing a book, “I’ll get to it tomorrow” will turn into the 10 year odyssey that I’ve been on. Make time, and stick to your schedule. Set goals to complete a chapter by a certain time, and make sure that you work hard to reach that goal. Nothing is more satisfying than knowing you finished that section, just like you promised yourself you would.

Effort was a stumbling block for me when I starting writing a book. It seemed like I’d start writing, then break it off for a couple of months as a result of my life changing a little. Maybe I moved and couldn’t find the time, maybe I met a new girl and wanted to be with her more than my writing. Whatever the cause, what you put in, is exactly what you get out. No one wants to read a 100, 000 word novel that puts you into a coma out of boredom. Readers want to pick up the book, then not be able to put it down. They want to start reading, then make continuous excuses to pick the book up again and continue reading. Make this happen for them. Give them the time now, so they take the time to read your work later.

Try and find a quiet place to write. If you are a parent like me, try and pawn those little ones to a grandparent for a night so you can put a good eight hours in. Have noisy roommates? Head out to a library or invest in a good, insulated pair of headphones for your stereo. Just find yourself a place where you can get into the mood to write. No telephones going off, no cell, no pager, no television to distract you. Your surroundings make a huge difference on how much writing you can accomplish. Find a place that works for you, then keep going back to it.

No matter how you approach your book writing, if you get on a roll, keep going. You’ll be amazed at how much you can write once you get in a groove. Chapter after chapter will be written, bringing you closer to your goal of writing a book. We’ve all been waiting for you to write that book and tell your story. Now go out there and amaze us!

Good luck!

Joe Howard

Just an average Joe trying to write a book

How Not To Write A Book
My Guide to Writing a Book

© 2005 IncognitoJoe

Writing skills are essential for succeeding in high school, college, and at a job. Writing is not just an end result, but also a process that helps us develop our ideas and think logically. Begin by brainstorming topics, collecting information, taking a lot of notes, and asking a lot of questions. Keep your notes and sources organized as you go.

When developing a topic,one should look for patterns and relationships, try to draw conclusions, try discussing one’s ideas with classmates, teachers and parents. A new os diffrent perspective can help shake up ones thinking.

How to get Started

The first step towards writing a quality research paper is to organize what is to be written. It is always nice to develop an outline to help to stay on track as we write, identifying the main points and what is to be the conclusion. The introduction should give your reader an idea of the essay’s intent, including a basic statement of what the essay will discuss. One should always keep the basic outline of a simple easy first and follow it , further changes can be made as required but the basic layout is followed always. The following are the parts of the basic layout of an essay or a research paper:

-The Introduction

-The Body

-The Conclusion

The introduction should give the reader an idea of the essay’s or papers intent, including a basic statement of what the essay will discuss. The body presents the evidence that supports the writers idea. Here concrete examples should be used and generalities should be avoided as much as possible. The conclusion should summarize and make sense of the evidence presented by the writer in the body (The Keys to Effective Writing, 2005).

These are the steps to be followed before writing any kind of paper or essay. After these basic guidelines are followed ammendments can be made according to the nature of the research paper and according to the different writing styles.

Writing College Research Papers

College courses demand many different kinds of writing that employ a variety of strategies for different audiences. During college, it may be required to write long essays or short answers in response to examination questions or one may be asked to keep a journal, write a lab report, and document the process one uses to perform research. College writing or writing college research papers, also called academic writing, is assigned to teach the critical thinking and writing skills needed to communicate in classes and in the workplace. The quality of one’s writing depends on the quality of the thinking one does about his topic or his assignment.

The whole writing process is divided into three steps namely prewriting, writing, and rewriting or revising phases.

-Prewriting: In the prewriting phase one ponders over the questions like what he has to write about, what are his feelings about the topic to be written, how is the topic to be approached, how to organize the materials and the audience who will be reading the paper.

-Writing: In this phase the plan is implemented by working out the details and fine-tuning thoughts.

-Rewriting: In the phase of rewriting or revising, the material or paper written is reviewed and techniques to for improving it are applied.

During these steps, there are some phases, which also take place before the final draft of the research paper is ready. The first phase would be understanding the assignment or research topic, which has been explained as prewriting earlier. Understanding the assignment or the research topic includes thinking over the fact that what kind of research topic it is and what is the main purpose of the research topic. Then in this context comes the issue of using systematic techniques such as the use of classic strategies, these strategies are ways to develop or organize a research paper, these include definition, division and classification, comparison and contrast, cause and effect, and process analysis.

Another important factor is looking at the topic from a multiple perspective, when a topic is viewed from multiple points of view; relationships which have not occurred before are visible. This approach invites the writer to look at the topic as an entity, as a process or a part of a process, and as a system or part of a system (The Writing Process, 2005).

Doing exploratory research is included here with the prewriting techniques because library research often is a way to generate ideas. As we review the literature on a subject or read in a particular area, we may note ideas that will help us get started with the writing. Analysis, the basis of many other strategies, is the process of breaking something into its parts and putting the parts back together so that one can better understand the whole. When we focus on understanding something better by comparing and contrasting it to something else, we identify and analyze the similarities and differences. Synthesizing information, all the opinions and research in support of the thesis or research paper are incorporated together. The relevant facts, statistics, expert opinion, and whatever can directly be observed with your own opinion and conclusions to persuade the audience that the thesis is correct is integrated. Synthesis is used in supporting the thesis and assembling the paper. In applying the strategy of evaluation after synthesis, first, the criteria to be used to evaluate the subject will be established and then applied to the specific parts of the subject that is being judged, and conclusions would be drawn that whether it meets the criteria.
The final draft is what we hand in as the completed paper. Before turning in the final draft, we should read what we have written all the way through at least once more. a black pen on the final paper. Choppy sentences, poor or nonexistent transitions between paragraphs, grammar and spelling errors, and other characteristics of a first draft should all disappear(The Writing Process, 2005).

Bibliography

The Keys to Effective Writing, 2005. Retrieved on October 5th 2005 from: http://www.collegeboard.com/article/0,3868,2-8-0-122,00.html

The Writing Process, 2005. Retrieved on October 5th 2005 from:
http://www.umuc.edu/prog/ugp/ewp_writingcenter/writinggde/chapter2/chapter2-20.shtml

Evaluating Internet Research Sources. Retrieved on October 5th 2005 from:
http://www.virtualsalt.com/evalu8it.htm

Alex Martin works as a staff writer for TermPapersCorner,Inc.
Term Papers Corner Provide high quality research paper , custom essay and thesis writing service to students and professionals. We are currently having a writing competition visit Writing Contest 2005

As business owners, you boost your exposure and credibility by writing and submitting many articles. However, how do you compel your reader to visit your website? How do you let them know you do know your stuff? Easy, write a compelling “about the author” bio at the bottom of your article with a specific description of your expertise to add credibility.

The bio is supposed to hook your readers to visit your website and subscribe to your newsletter. Once you hook them, you’ll get visitors who are:

• likely to forward your ezines to their friends who have the same interests

• willing to recommend your services to others

• likely to buy your products

• likely to subscribe to your newsletter

Most important part is that you’ll get targeted traffic FREE – just by writing a compelling 4-line “about the author bio” at the end of your articles.

Take these 2 easy steps to edit your “about the author” bio today:

Step 1 – The first line tells the reader what solution you offer on your website

A mistake some authors make is in their “about the author” bio, they describe their accomplishments and forget about helping the reader. The website link appears at the end. The reader is not compelled to click on it. He wants a compelling reason to stop and click on your website.

You see, after the reader looked at your article, he wants to know about your expertise and how you can solve his problem. He’s thinking “what’s in it for me?” Let your website talk about your accomplishments. The bio is supposed to hook your readers to visit your website and subscribe to your newsletter. They need to know what info they’ll get when they click on your website.

Here’s an example: On your website you help people “learn how to cook Greek meals in less than 20 minutes.” Your website offers an ezine with cooking tips, and an ebook on the history of the famous Greek meals. The answer to the reader’s “what’s in it for me?” is “I can help you cook a quick Greek meal in less than 20 minutes!”

You’re telling them that you’re solving their problem of not knowing what to cook for a quick meal. Therefore, your bio’s first line would read: Ellena Pakis was raised in a Greek American family. She shares her love for Greek cuisine by helping people learn how to cook a Greek meal in less than 20 minutes on www.yourgreekmeal.com . It’s on her website where she describes in detail her studies in the Cordon Bleu, and that she’s cooked for prime ministers and presidents.

Step 2 – The second line offers a free test-drive with a free report or e-newsletter.

Now that the reader knows what to expect to see on your website, entice him to a free test-drive of your knowledge. Why? Not everyone who visits your webpage will buy a product in that moment. Some people want to see that you “know your stuff.” Some want information now and can’t spend more time surfing on a website. You’re answering their “what’s in it for me” question with a clear offer.

Give your readers what they want by offering a free report or your free newsletter. The title of your free report becomes more compelling when it includes numbers or the words ‘how to.’ Think of the headlines you see on magazine covers. They tend to say ‘6 ways to a firmer’ ’steps to a better.’

Here’s an example: Your website helps people save hours by giving tips on automating their emails with an autoresponder. The compelling free offer might look like, click here to get your free report on ‘how to write a 7-day e-course to double your opt-in subscriptions.’ Some examples are, get your free report on ‘the 7 things you must know before you write an ad’ or ‘2 steps to writing compelling subject lines.’

Don’t have a free report yet? Don’t guess what people want. Save time by already having an idea of what they want. Here are two ways you can get an idea for your free report.

• Know your top keywords. Include in your free offer your website’s specific top keywords. For instance, what keywords did people search for the most this month according to Overture and wordtracker. Make the topic of your free report about your top 3 keywords.

• The most frequently asked questions by your customers, visitors and subscribers. What do your visitors ask you most often? You can write a free report that includes three of your most frequently asked questions. You can include these words in your free report title: ‘10 most common questions about..,’ or ‘The 7 most common problems’ and ‘how to solve them,’ ‘3 things you must know before.’

To save you time and still get your readers to visit your website and subscribe to your newsletter, send them to the page on your website where the sign up form is. It saves your readers time. If you just put your autoresponder email address, they need to open up their email account, or paste it on their ‘compose’ line. They want your free report NOW so save them some time by providing them with blank sign up form on a page of your website. That page is the link you put on after your free offer.

One of my ‘about the author’ bio reads like

– Ashley Keane offers tips on how to start a home based business & profitable internet marketing tips on www.EarnYourOwnMoney.com. Need a free strategy to get more sales? Discover how you can get more sales using your email autoresponder! Get your FREE 7-day e-course by visiting www.earnyourownmoney.com/SalewithEmail.html

Here’s an example offering a weekly ezine

- Anna Overweight No More, a work-at-home mom, shows you the weight loss tips she used to lose 80 pounds from 230 pounds. She reveals how YOU can keep that weight off for good- Subscribe to get your Free Weekly Weight Loss Tips ezine so you can burn fat, increase your metabolism and simple meal recipes click on www.officialoverweightnomore.com now.

Your FREE offer needs to be compelling enough for them to give you their name and email address. You’ve hooked them. You showed them with your article that you know your stuff. Someone’s more likely to try out your services free before they buy a $100 product. Wouldn’t you? I do.

Now, go ahead and edit your ‘about the author’ bio to get targeted traffic and prospective customers while building up your credibility.

Ashley Keane offers tips on how to start an internet business & profitable internet marketing tips on http://www.EarnYourOwnMoney.com. Click on http://www.earnyourownmoney.com/SalewithEmail4.html to get Your Free 7 tips on ‘Writing Profitable Business Email Campaigns – like the words you must include in your subject lines.’

After the video production is ended the editing phase commences. Routinely editing control units remain with mainly the editing corporations & the technically practised specialised professionals give a high level of vision all through the editing undertaking. Normally at some point in the editing procedure the good phases of the video footages are kept & surplus parts are removed. There is a number of useful software packages that are in great demand for this specific task. The aim of the video is analyzed & subtle alterations are completed too. Sound clips & background music are also made use of at some stage in the editing. There remains Special Effect Generators (SPG) which makes the particular clips even more gorgeous. Most of the creative organisations provide the footages & the editing services.

Nowadays numerous video production businesses operate to satisfy goals of different businesses. Besides organisations presentations, videography is also made use of to record significant instances of life like that of wedding anniversaries, birthdays, special festivities; holidays to name a few. Portable video cameras with digital chips are these days extensively available in the market. Short films have turned out to be reasonably fashionable on top of being very enlightening & amusing. In effect online videos allow individuals to relate better with the subject than any other style of online communications.

Today, various people are setting up video production and publishing agencies as need of these sorts of businesses are on the rise. It is also easy to find loads info from the World Wide Web in relation to video publishing just with a small number of mouse clicks. The rise of online video market has aided the growth of short-format online video commercials and to manufacture pretty commercials, a good-quality video production organisation is indispensable. Videos play a crucial role in carrying out of corporate tactics & at present online video production and marketing is a popular idea with the World Wide Web users. So, across the globe video production plays a substantial function. Improve your businesses revenue online with promotional video production from Vidify.

Verbumsoft, privately owned company has launched a new online translation service (www.translatorsbase.com) where users can instantly obtain a quote and a delivery date for document translation services. The order is processed online and users can track the order and download the translated files from their online accounts.

The process of document translation is automated and is controlled by a dedicated project manager. The project manager selects the best qualifying translators for the translation task out of the pool of thousands of professional translators categorized in the registry by languages, specialties, country of residence and much more. The home built project management system suggests the best translators for the task based on the project criteria and the details of the translators. Each translator has a previous work history and his performance is tracked with an integrated feedback system. When the translators complete the translation, the files are reviewed by the project manager who makes them available online to the client.

Clients are notified when the document translation is completed and can download the translated files directly from their accounts. The system makes it really easy to request additional changes to the translated documents to ensure the 100% client satisfaction.

The automated online translation process allows for a very fast turn around of the translation, eliminates any possibility for human errors and provides very competitive pricing by employing thousands of freelance translators spread out around the globe. The system saves time and money to the companies and individuals requiring professional and fast document translation services.

If you’re going to put out tons of effort writing a book, you should also invest the extra time and energy into creating some strategic components that can really help leverage your promotional options. Building marketing into your book is one way to help maximize your book’s earning potential. If done correctly, you could shave hundreds, if not thousands of dollars off of your marketing and publicity budget.

So, how do you get started? Well, it’s easier than you might think. First you’ll want to do a little brainstorming and really begin to focus on your reader. A good analysis of who will be reading your book will help you determine which components need to be included in this book to enhance its marketability. Through this, you can add those things you might have not otherwise considered. Let’s say, for example, you are writing a book on relationships or great places to meet your significant other. You might decide to include those places to assist your readers in their search and in so doing have now opened the door to the possibility of offering this book to those sites or singles programs. When it works for your topic, incorporating companies, Web sites, or other helpful resources is a great way to extend the growth of your book beyond the initial reader, turning it into a “one-stop-shop” and thereby enhancing your marketing avenues. If you’re a fiction writer, consider the setting for your book and if possible, why not set it in a real place? This could potentially lead to signings and events where the book is set.

Does your book have a handy resource guide? If it doesn’t, you should consider adding one. Then you can also offer this same resource guide (and the updates) on your Web site as well. From this, you can also consider offering special reports that readers can subscribe to; or even a newsletter or mailing list with periodic updates works well. The key here is: You don’t want your relationship to end after the reader puts the book down. You want to continue to stay on their radar screen as long as you can.

As you begin to focus on your reader, take a moment to consider what they’d really love to see in your book as opposed to what you’d like to see in it. There is a big difference. When I was putting together my most recent book: From Book to Bestseller (due out this fall), I realized that timelines and check-off lists were big deals to my readers, so I incorporated them. These lists now can also be offered on my Web site as a downloadable product.

In an ideal marketing world, your book should be its own marketing machine, offering not only the potential for spin-off products (as discussed in our last issue) but also a means to market, market, market and maximize its earning potential. Ideally, you want to capitalize on your book for as long as you can, and turning it into a marketing machine will go a long way toward extending the life and reach of your book, increasing your bottom line and getting you that Chateau in France you always dreamed of.

Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let’s look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don’t have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It’s on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don’t need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your ebook. You don?t have to compromise with an editor or the publishing trends of the time. You don’t have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

P.S.

If you’ve enjoyed this article, please be sure to forward it to a friend.

Question:

What inspired you initially to begin your Trash Talk venture?

Answer:

As a society, we are bombarded with negative information about the environment and our resources constantly. Feeling powerless because we cannot afford to donate cash or time to a cause, we begin to feel overwhelmed by the immense environmental problems our world faces. Psychologists know that simply performing one positive action helps to define a positive outlook on life and will inspire further participation from the individual.

Question:

How long did the Trash Talk column run?

Answer:

The articles began in 1999, and were published for about 4 years. For the last couple of years, we have focused all our energies towards compiling the articles into a book that matched our expectations and the publisher’s deadline.

Question:

Why the title?

Answer:

We talk about trash so we simply called it Trash Talk. It was an eye-catching title for readers of our column, so we kept the title for the book.The concept of the book is to reduce, reuse or recycle items that were formally destined for the landfill. The idea of refusing to buy products with excessive packaging is another key element discussed. You are sending a powerful message to manufacturers when their sales figures decrease.

Question:

What kind of book is Trash Talk?

Answer:

Firstly, Trash Talk is meant to inspire participation from the individual in easing the world’s environmental strain. The entire book is focused on bringing the reader inspiring facts, useful ideas, and a real sense of hope. We show how recycling benefits us all and discuss how the 4-R’s of waste management are implemented. By treating waste as a resource, the reader will save money and better the environment.

Question:

Where is the likely readership? What type of person would be attracted to this book?

Answer:

Anyone that creates waste, that likes to save money and who would like to lessen their personal impact on the environment would get something very useful out of this book.

Anyone who is feeling overwhelmed or depressed about the state of the earth can find some comfort in our pages. Individuals and businesses will learn how to save money and time. Our financial consultant tells us that if people could find a way to save just $7 a day they could contribute to their retirement monthly. We show people how to accomplish this simply by improving their waste and resource management.

Question:

What is the sales potential of the book? What are the interests of the book?

Answer:

Zero Waste initiatives are gaining popularity in communities across North America. Education systems are teaching recycling and environmental sciences in their curriculum. And, the last time we checked, the landfills were not getting any smaller. It is in the best interest of all of us on this planet to make it as healthy and non-toxic as possible in order to remain. With this in mind, we felt it was vitally important to have this book published, aiding communities in their waste reduction efforts.

Question:

What makes this book unique?

Answer:

Trash Talk is about implementing the Refuse-Reduce-Reuse tactics first, in that order, before even considering recycling. In this, we are not trying to pronounce that recycling is a negative approach by any means – more a final solution when all other options have been considered. By taking matters into our own hands we can ease the burden that is upon the recycling industry, decrease our own household costs and help preserve our resources.

In all our research, we could find only four, or five, books on this subject throughout North America. Most of these are regionally based and were written up to 10 years ago. We have written Trash Talk for a wider, North American audience. We included a list of over 140 magazines, Internet sites, books and reports that were used in the writing process, as well as providing statistics throughout the book. It is focused on providing the reader with a sense of hope and the knowledge that their actions have a direct impact on their own pocketbook as well as the health of the community. In fact, many chapters close with a list of the direct benefits attained by taking the suggested actions and the chapters can be read in any order.

Question:

Why should anyone care?

Answer:

We think it is vital that people recognize the volume of waste generated in homes and businesses. Each bag sent to the landfill increases municipal costs and the need to create new landfill space. The ideas in this book will help individuals and businesses to not only manage their waste and resource consumption, but also purchase less.

We show readers how to turn their yards into organic, wildlife paradises. Individuals will learn how to increase the value of their real estate. Employers will learn new ways of decreasing sick days and increasing staff production. Communities will learn how to reduce smog and waste issues. Each – and every one -of these things we just mentioned can have a huge effect on the financial state and health of people within our communities.

Question:

What makes this book so enjoyable that people keep referring back to it?

Answer:

The hands-on reuse ideas make it easy to start right away with simple projects around the home or office that make a difference. The positive approach gives the feeling that there is hope and that no matter how small you start it is just that – a start. In no time the inclination to look at anything twice before discarding it will be a reflex action. Because readers learn of the direct benefits of each action they make, we hope they will find the courage to further their management journey. This book could very well be one of the best tools for individuals and businesses to meet Zero Waste goals.

Question:

What is the best way to get started in recycling?

Answer:

Returnable bottles and cans are probably the easiest to begin with, and have the additional incentive of receiving money for bringing them to the depot. All office paper, envelopes, cereal boxes, newspaper and junk mail can be put in one box and taken to the depot. Cardboard is also easily recycled. However, not all glass is recyclable. Very few depots accept ceramics or drinking glasses. Because mixed glass is less valuable than separated colors, many depots require glass to be sorted by color. Tin cans and aluminum foil can be put in another box. Labels on jars and cans are also recyclable.

It is easiest to start recycling these resources. When the family becomes used to these, they can consider recycling plastics, metals and many other things. Recycling is the first step in taking responsible measures to deal with our waste problems.

Question:

Do you have outlets for all your recycled items?

Answer:

Most communities have big recycling bins, reuse centers and take-it-back programs available for the public. There are differences in each depot. For instance, some require labels to be taken off cans and bottles – others do not. Some accept all rigid plastics from #1-#7 – others accept only translucent milk jugs. It is important to become familiar with local depot requirements because the wrong thing can ruin the whole bin.

Question:

How does one “save time and money”? Provide some examples of how reuse works.

Answer:

Even before recycling, a plastic container can be reused for various storage means numerous times. This means the container is not going to the landfill, contributing increasing municipal costs and loss of land. The individual saves money by not purchasing a storage container.

Endorsements, sometimes called “Blurbs,” are wonderful and often witty comments about your book provided by respected authors, journalists, entertainers, and industry experts connected to your topic. They’re also one of the strongest sales tools an author has in their book sales toolbox. These short quotes should be gathered both before and after your book is published. Once you’ve gathered your endorsements what do you do with them? Here’s a list of ten ways to get the most out of your well earned endorsements:

1. Book Cover. Readers respect the opinion of others, especially respected authors and industry experts. Endorsements gathered before production should be included on your book cover. In addition to placing your blurbs on the back cover, a great, short endorsement on the front will increase your sales.

2. Inside Your Book. Place pre-publication endorsements on a page or two just inside the front cover of your book. If you don’t have pre-publication blurbs, consider adding your blurbs on your next printing.

3. “What Others Are Saying” Page. Collect your best endorsements and reviews on a single page and include it in your media kit. Positive endorsements will increase your press coverage.

4. Promotional Materials. When creating postcards, bookmarks, flyers, brochures and other give-a-way items, include an endorsement. They send the message, “Don’t take my word for it, this is what others think of my book.”

5. Tip Sheets: Create a tip sheet to include in your media kit and as a handout. Tip sheets, sometimes called a “One Page,” include four basic elements: About the Book, About the Author, Book Statistics, and Order Information. A callout box or sidebar with a blurb about your book is an excellent addition.

6. Website. Include call out boxes or sidebars on your website that contain your endorsement quotes. Boxes add interest to your website. Your site visitors will view them as testimonials from others adding a level of trust.

7. Email Signature. Endorsements included with a link to your website draw interest and attention to your email signature.

8. Advertisements. Include a quality endorsement quote or two in all your print and online advertisements.

9. Query Letters. Include an endorsement or two in query letters when selling editors on stories connected to your book.

10. Press Releases. Use endorsements as quotes in your press releases. This will add interest and value to your book related news items. Additionally, a great endorsement