KnowJunkie.com

Internet marketing tools are used to build a web presence, to make your product or service know to the world. There are many types of internet marketing tools which can be used, and each are meant to be used by someone who is in need of additional marketing, additional traffic, and to increase sales in the long run.

Who is going to use items such as these? Webmasters, those who have just one site, or if you have fifty sites, these items and tools will become very helpful in your overall processing of finding customers, getting those customers on your mailing list, in front of your products and services, and eventually purchasing the products and services that you offer. Without using some type of Internet marketing tool, you will find your web site published, but that traffic will only trickle through. Using additional marketing tactics for your web site, you will increase traffic and sales.

Marketing is an ongoing task that must be performed to increase traffic, to get people through your web site and in the long run increase sales. Various types of marketing exist in the world of the online surfer, and they might not even realize that the things that they are reading or seeing, or perhaps don’t even see, are marketing tools.

A first line of marketing is ‘knowing who’ you are marketing to. A marketing tool that is going to track who is coming and going from your site will help you learn more about who is reading, using, and purchasing from your web site. Methods of marketing using trackers include such things as a guest book, cookies, and back end programming that will use information about what site a person was on before coming to your site, and then what site they went to after leaving your site. This can be very helpful in realizing how much traffic is actually turning sales on your site.

Promotion of your website begins with writing to those who are reading on your site. Even if you are selling products or services online, that are completely automated, people want to know, learn and see more. Adding as much information to your website as possible is going to add to the overall value of your site, and will be great in the additional promotion of your site through web spiders, search engines and similar types of tools.

Promotion of your web site can be done by adding your valued services or products through an affiliate program, by using an affiliate network, such as in a click bank. Pay per click, and similar types of instances create a promotion of your site, an additional awareness of your site, and it will motivate others to promote what you are selling. Giving a percentage of what is being sold to others is a form of promotion that is constantly happening in the online world.

Use solid Internet marketing tools such as email programs, guest books, blogs, articles, freebies, and viral marketing techniques to get and keep traffic moving through your site. Ad website optimization techniques, promotion and submission to all types of search engines and you can find your marketing techniques will boost your traffic. Review the many types of marketing tools available and set your goals on new traffic!

Quality traffic depends on using the right Internet Marketing Tool

Mark Williams has other Internet Marketing Strategies that can help!

Once upon a time, as an absolute beginner to the web game, I thought that building my own site would be the really hard part. I fondly believed that once my site was finished, and out there, discriminating surfers would come to it in droves.


How wrong I was. For several months after launching it I watched my magnificent site lie there like a dead dog, attracting weekly traffic totals that could — I’m not exaggerating — be counted on one hand.


It wasn’t hard to see what the problem was. My Google ranking was absurdly low. No matter what search terms I pumped into it, Google simply refused to display my site on the first page of results. And let’s face it, how many surfers bother looking beyond the top ten? It was time to face some hard facts. If I couldn’t locate my site through a Google search, how could I expect Joe Surfer to stumble across it?


Resolving to do something about it, I hit the web in search of answers. Vaguely aware that a site’s Google ranking depends on how many other websites link to it, and on how good the rankings of those sites are, I looked into the option of link swapping. But everything I read about it discouraged me. I had no desire to e-mail complete strangers proposing a link swap. Besides, what I really needed was to get my link on a big site — a site that attracted some really major traffic. And why would such a site want to swap with me, with my abysmal ranking? What would be in it for them? Nor did I really want to invest in one of those software programs that do the job for you. Indeed some of the more out-there link-swapping programs seemed to emit — how can I put this? — a distinct odor of Spam.


It’s no wonder that people who know about these things are already saying that link swapping is effectively dead as a means of site promotion.


And then I stumbled across the answer that has turned my site around. The E-zine article. Here’s how it works. You sign up with an E-zine site, like Ezinearticles.com. It takes about two minutes; it’s totally obligation-free; and it costs you nothing. Then you write an article or articles on any subject of your choosing, like the article I’m writing right now. You submit it to them, and provided it meets their terms and conditions they publish it on their site. They don’t pay you, of course — but what they do do is let you put your own web address down at the bottom of your article.


It’s a sweet solution, because it boosts your web traffic on several different fronts. For one, the E-zine sites tend to be big, established, high-traffic sites, so getting your URL on one of them will significantly improve your site’s ranking in any general Google search. Then there’s the more direct route: as long as your article addresses a reasonably oft-Googled topic, lots of people are going to find it and read it, and if it’s any good a fair few of them are going to click on your URL and check out your site. There’s also the strong chance that your article, if it’s any good, will be republished on other E-zine sites, which means that you’ll reap the same benefits all over again.


Even if you can’t write articles, or don’t want to, there are people out there who’ll ghost-write your stuff for you, at a price.


Don’t take my word for it: go to an E-zine site, sniff around, and you might just find it’s the solution to all your web woes.

Kirk Kinbote was the driving editorial and design force behind http://www.adancingbear.com/

Understanding your Website’s traffic logs is a crucial component of your online marketing mix. It tells you what your visitors do, of their own volition, so it’s “market research that cannot lie!”

If you understand what you’re seeing, you can make some great strategic and marketing decisions, not only for your Website, but for your business as a whole.

Here are seven key marketing elements to study in your traffic analysis:

1. General Statistics

Remember that a “hit” is recorded every time the visitor gets an image or some text from your site — what you need to know is unique user sessions, and how much time people spend on the site — how “sticky” and engaging it is. If you have tons of traffic, but the average time spent on your site is less than a minute — you’ve got a problem!

2. Most and Least Requested Pages

So what’s really hot, and what’s not on your site? The most popular pages give you great clues as to what to offer more of. The least viewed pages may tell you that some of your content isn’t as fascinating as you think, or this maybe a heads-up that your navigation isn’t driving traffic as effectively as it should.

3. Top Entry and Exit Pages

These are great reminders that not all your visitors come through your home page, so you need complete navigation on every entry point to your site. And if people are leaving from pages that you don’t want them to, perhaps you need stronger calls to action in those areas.

4. Single Access Pages

These are the pages where a visitor looks at the site then leaves immediately. Since the job of your home page is partly to filter the traffic that’s not right for you, there’ll always be some of these. But if you have a splash page, and significant numbers of visitors don’t stay through it… perhaps it shouldn’t be there?

5. Cities, States and Countries

No, your site isn’t a huge hit just in Virginia — those are all the AOL users! Unfortunately, because this information depends on where the ISP is based, it can be pretty misleading. But if you are getting a lot of hits from other countries, that might be a hint for some second language content.

6. Referring URL’s

This tells you which search engines are sending you traffic, and which of your advertising and linking strategies are working. It also tells you about sites that may have links to you that you didn’t know about — check these out — it’s a great relationship builder to send a thank you — you might even get some new business from it!

7. Top Search Keywords and Phrases

Once the search engines have listed your site, these tell you what the really hot search terms are for your business. Pay attention to these — they may have some surprises — one of my clients recently wrote a book on a subject that was really sought after on her site — until she saw the top keywords, she had no idea it was so popular!

If you are paying for online advertising in any form, you need to know that you’re getting results. So before you place your next ezine ad, let’s talk about tracking. There are many different situations where you may want to track clicks such as signature lines, banners, articles, ad swaps and text ads.

By coding your url’s with some kind of software or an online third party service, you’ll know at a glance just how many hits you’ve received from your latest venture. It’s really not as hard as it sounds and there are many free services you can use that won’t cost you a dime. Let’s take a closer look at a few of them.

1) HyperTracker: http://www.Hypertracker.com

Offering two versions, a free and a paid service coined “Professional,” it’s simple to sign up and start using. The Pro version runs $10.95 a month and allows you to not only track clicks, but actual sales - plus you can use your own domain in the coded links. The free option is simply a stripped down version - minus the advanced features and counting only clicks. Complete reports can be mailed to you weekly or daily; your call.

2) StatCruncher: http://www.Statcruncher.om

Offering a 30 day free trial with no software to install, as this is a third party solution. If after 30 days you like it and decide to continue on, it will cost you only $49.00 a year with no additional monthly fees.

3) LinkCounter: http://www.Linkcounter.com

Another third party service totally free that will mail you a daily report of all activity on your links. You simply assign a different coded link for each url you’ll be using. If you have more than one domain you’ll need to set up a separate account for each one

4) Adtrackz http://www.Adtrackz.com

This is an actual CGI script you purchase for $47.00 and install on your own server. It only runs on Unix servers (so it’s not an option if you’re using Windows NT). It gives you one click stat reporting all in one place. Each campaign shows you the referring url, what browsers your visitors used, hits per hour, per day and more. Try it 30 days risk free.

5) ProLinkz: http://www.Prolinkz.com

This is another CGI Perl script that you install on your own server. For Unix only; running $45.00 but for an additional fee they’ll install it for you. Allows you to use your own domain in the coded links.

By taking advantage of the above tools you’ll be able to tell at a glance which ads were a good buy and just how much activity your links are getting. These services and scripts allow you to make the most of your advertising dollars so you know what’s working and whats not.

So stop throwing good money after bad by implementing a link tracking system today, you’ll make more informed advertising decisions tomorrow.