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It has been said that podcasting is where Blogs and radio intersect. It is my belief that podcasting is quickly emerging as a media that stands completely on its own. Podcasting is nothing like radio in the traditional sense. It is only similar in the fact that you can listen to audio. That is where the similarities end.

Podcasting will not be anything like Blogging in the very near future. It already is only slightly related to Blogging from the perspective that anyone can create and publish, and the fact that some Blogs can produce an RSS Feed output. That is where the similarities truly end.

The potential business uses of this media are limited only by a smart marketers imagination. Marketing managers and advertising executives should embrace this technology as a media tool that can deliver results to achieve goals in your companys marketing plan.

Corporate Podcasting: There are many valid reasons why corporations may want to embrace and leverage podcasting. Corporations can set up internal or public facing podcasts.

Corporations and businesses (both large and small) have an opportunity to create a loyal listener audience that can extend their brand and communicate to the target audience.

Businesses can also use this technology both externally & internally as a communication medium to keep local, virtual and world wide groups of clients or employees informed. This could be used for sales meetings for companies that have employees in worldwide locations. It is also an effective medium for distance learning, or in helping to get the entire team on messageon any specific topic.

Example: Consultants could use podcasting to interview clients, convey success stories, interview other thought leaders, expose business trends, and become a trusted advisor and source of valuable information. This can produce additional clients, increased reputation within a specific community, and extend your valuable brand perception with customers and prospects.

Creating the actual podcast is only a very small part of the success equation. If you need more information about how you can design and execute a proper and fully leveraged podcasting strategy you should work with a qualified consultant that has experience in this media format from a technology, best practices, strategy planning, marketing, and execution perspective.

You can get a free copy of the Podcasting Whitepaper to learn more about this technology and how you can leverage this new media technology for your business. This whitepaper also includes 13 podcasting best practices. Get on the podcasting train soon, it is filling up fast.

Copyright 2005 Rodney Rumford

Rodney Rumford has over 18 years of experience in the technology field. He has held management positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering.
He does corporate consulting in the areas of RSS & Podcasting strategy, execution and marketing. He has developed software solutions in the areas of RSS Feeds, Podcasting and PPC Advertising.
He is the CEO of The Info Guru LLC., which operates several web properties that include: http://www.podblaze.com

voice-over is a word that describes an occasion when you hear somebody talking but you can’t see them talking. So, you may class all radio work as a huge voiceover. Normally, they are used to talk about work done for radio and tv advertising, documentary work and internet work too.

Voiceovers are a recording performed by a voice talent that gives life to characters, tells a story, guides you on a tour, or directs your telephone calls. They have the ability to take direction or criticism from others and can interpret copy to sell a product, concept, or a message. If you are trying to commercialise a project and determine that the way ahead is to engage the services of top quality voice talent, then you will obviously be looking for someone with skill and experience. You could go cheap and ask a “friend” to do it, but it will cost you in lost sales compared to a professional voice over artist who will be a real promote to your marketing campaign. Identify and search for the key traits that distinguish top drawer voice over artists from the drab and mediocre.

The task of finding a high end voice talent involves executing a few fundamentals. Ensure that you understand what a voice over artist is and the language that they use to describe themselves. Then learn what sort of work decent voice talents take on and use that work to judge who you should bring in to your task. Hopefully, this article has helped you in that effort.

If you’re planning to buy some great value tents for your camping trip, then you might want to take a look at the options Khyam has to offer. The range is both stylish and comfortable, and at the same time Khyam tents are also easy to pitch. Catering to a range of needs, Khyam offers tents in various sizes from the smaller flexi domes to larger sized 2-bedroom structures that can be an addition to your motor home.

Take for example the Khyam Biker. It is perfect for your biker camping trip, weighing just 6 kilos and designed to fit onto the back of a bike. With its Rapidex pole systems, time required to pitch is just a few minutes, and you can have a ready shelter that easily accommodates 2-3 people. An additional feature in this model of Khyam tents is the provision for an extended porch to keep backpacks and other gear safe from the elements. The use of simple yet effective pole design, use of materials like breathable polyester for tent and fire retardant polyester 185T for the groundsheet makes it ideal for a weekend or adventure getaway.

Another interesting product from Khyam is the Khyam Driveway, which comes with fibreglass pitching poles with sewn fire-resistant groundsheet, five panoramic windows and two separate doors. The 2-bedroom tent which weighs around 26 kilos can easily accommodate 4 people and makes a great addition to your motor home, which is why it’s called the Driveway.

Khyam’s products can be easily found for purchase at various outlets worldwide and on the internet. Their website offers information on various products available, including technical details so that customers can decide which ones suit their needs best.