Jul 6

Need some new fundraising ideas? When your organization or group needs to raise money for a trip or project, there is nothing wrong with another bake sale. Do something a little different, though, and you may get more volunteers for the event. You might also get more media exposure, meaning more people will participate, which means more money raised. Why not try one of the following ideas.

Mobile rummage sale. Having a rummage sale is a common fundraising idea, but how about a mobile rummage sale? It requires collecting donations of things to sell, and the cooperation of someone with a pick up truck. Sort the things as neatly as possible in the back of the truck, then go door-to-door, explaining to the residents that you are raising money for your cause, and asking them to take a look at your sale. Maybe they’ll also want to donate things to sell. Take the sale to the beach or other busy places too.

Dog wash. A car wash is one of the most common fundraising ideas out there, but a dog wash is less common. Find a place where many people walk their dogs. A brush, dog shampoo, and a source of water are all you need. You could also sell dog toys, dog snacks and other pet-related things for even more profit.

Business clean-up. Many businesses need to have the area around them cleaned up. Restaurants might have trash around the edges of their parking lots, some businesses may need their signs washed, and others could need their sidewalks and lots swept. A crew of young people could clean up a property in an hour for a set fee, and the business could write off the contribution on their taxes.

Online donor recognition. When you collect donations for a project or regular event, you can promise donors that they’ll be recognized on your group’s official website. They get a bit of internet immortality as one of the people that made your event, trip or project possible. It is common that donors get their names put on a plaque, but the website is accessible to all their friends anywhere in the world, so they can show them how they helped.

Treasure hunt. This could be a big event, even an annual one if your organization needs a regular fundraising event. The basic idea: Rope off an area of a beach, bury silver bars and coins in the sand, and let people hunt for them for an entry fee. Let’s say you bury 4 quarter-ounce gold coins, 20 one-ounce silver bars, 1000 various foreign coins (some coin shops sell these for ten cents each), 500 dimes and 2000 pennies.

At today’s prices it would cost you about $1,000, which you might first raise through donations. With 3524 coins, almost everyone would find something. 300 people paying $10 each would net your group $2,000, plus you could sell hotdogs and drinks during the event.

Except for the last one, these are all relatively cheap events to plan. Tell the papers about your plans, of course. The more unusual fundraising ideas are more likely to get some free press coverage.

Steve Gillman has been exploring new ideas for decades. Visit his site for invention ideas, business ideas, story ideas, political and economic theories, deep thoughts, and more. Get a free gift too: New Ideas (http://www.999ideas.com)

Jun 21

Independent retailers are always looking for innovative ways to expand their revenue. At the end of the day, the bottom line is all they have to indicate if they were successful or not. The latest solution is less about the products for sale, and more about the tool customers use to carry products while they’re still in the store.

Retail shopping baskets provide a variety of advertising options that will allow retailers to get some extra mileage out of money they’ve already spent. Most plastic retail shopping baskets have a blank section of solid plastic on each side. Store owners could put that real estate to use, advertising specials in their own store or advertising someone else’s business.

While many stores have begun putting ads in shopping carts, the retail shopping baskets are still an untapped opportunity. Here are a few suggestions for getting the most out of your plastic shopping baskets:

Talk to the neighbors: Try to approach neighboring retailers who are non-competitors and see if they would be interested in advertising on the retail shopping baskets. Promote the program as an effective means for attracting customers who are already in the area. It could be just the opportunity they’ve been looking for to promote their business.

Point-of-Sale Ads: Use the ad space to promote your own products, and special sales. As customers are browsing your store, they will see these messages on their own plastic shopping basket, as well as on the baskets of other shoppers. This will ensure multiple exposures to the message and will help the ad get through to customers, improve the likelihood of success with the product or sale that is being advertised.

Mix it Up: One particular problem with advertising is that people get desensitized to it over time. So it is important to change up the message and appearance of the ad now and then. Recruit multiple advertisers and put them in rotation on the retail shopping baskets. This will keep the messages fresh, and will give the ads a stronger impact.

Part of being successful in retail is being innovative and trying something new. This could be the opportunity to step outside the box and hit a home run. Plastic shopping basket ads are really just the tip of the iceberg. So look around. See opportunities to excel, and go for it.

Christopher Weis is the marketing director for Nu-Era. Nu-Era and http://www.nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949.